Cross country plane trips are a good excuse to read favorite magazines, like Business 2.0, cover to cover.  Maybe it’s the “frog’s eye syndrome” [frogs can only see objects that move = food], but this month’s issue of Business 2.0 has consistent overtones of New Economy Rule #4: “Follow the Free.” (see below post).                                            

Pg 22 (“Software that writes itself”)  “It feels archaic, frankly, to have all of this secrecy, the patents and NDAs,” he [Jonathan Edwards, a research fellow at the MIT Computer Science and Artificial Intelligence Lab] says of Intentional [Software], which has thus far released few technical details.  “The only way you have an influence today is by giving it away.”

Check out these articles online “The FaceBook Economy” by Lindsay Blakely  and Michael V. Copeland,  – about applications running rampant on the No. 2 social network;  

and the fascinating “3D Printing for the Masses,”by Chris Morrison;

or buy the pub and read:

Joel Stein’s (hilarious) “Two Buck Chuck takes a bite out of Napa: Fred Franzia [iconoclastic] has a big mouth and an even bigger winemaking empire — one that’s scaring the bejeezus out of his elitist rivals.”   

“Making Beautiful Startups Together,” by Pia Chatterjee, which covers founding couples of Six Apart,  Flickr,  and Bebo;

Michael Kaplan’s “Job interview brainteasers: Google, Microsoft, and eBay want engineers who can think on their feet. How do they find them? With these job interview brainteasers.” 

A really good read, even before you get to the cover story, Erick Schonfeld’s and Chris Morrison’s:  “The Next Disruptors.”